From the day we’re born, we are wired to seek comfort – your brain’s reward system sparkles in the presence of things that make you feel happy and safe. Children follow this instinct wherever it leads them but as adults we tend to put it on the backburner. We start believing there are more important things: bills to pay; dreams to chase. But in anxiety-inducing times, there are few things more positive for your wellbeing than to seek out comfort in lovely little ways.
Many people have already cracked this code, and they often have one thing in common: they own something soft, silent and incredibly loveable. It might sit on their bookshelf, smiling down at them while they work, or live among the pillows on their bed. It might be in the shape of a bunny or a croissant or a takeaway coffee cup, and it is almost definitely the work of one brand: Jellycat, a name now synonymous with sweet smiles, swinging legs and playful personalities.
