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The Guardian - US
The Guardian - US
Business
Lauren Aratani in New York and Guardian community team

‘They’ve lost my trust’: consumers shun companies as bosses kowtow to Trump

Donald Trump Amazon Prime Target Harris Meta Walmart
a man speaks
Donald Trump speaks in the Oval Office in Washington DC on 14 February 2025. Photograph: Andrew Harnik/Getty Images

In late January, Lauren Bedson did what many would likely find unthinkable: she cancelled her Amazon Prime membership. The catalyst was Donald Trump’s inauguration. Many more Americans are planning to make similar decisions this Friday.

Bedson made her move after seeing photos of Jeff Bezos, the Amazon founder, sitting with other tech moguls and billionaires, including Elon Musk, Mark Zuckerberg and Google’s Sundar Pichai, just rows behind Trump at his inauguration.

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