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Marie Claire
Marie Claire
Lifestyle
Rebecca Fearn

They tested every new beauty launch of 2024—these are the 9 hair products editors think reigned supreme

Best hair launches 2024.

There is simply no better feeling than when you find a brilliant new haircare product that gives you your best hair ever. From clarifying shampoos and scalp scrubs that deeply cleanse to hair oils and conditioners that make styling a breeze, great hair is made much more possible by the right routine.

So, now that the year is drawing to a close, I wanted to speak with beauty editors about which new products have helped them achieve their dream hair this year. 2024 was a brilliant year for the haircare category, with plenty of heated tool releases that rocked the industry (Ghd and Dyson, I'm looking at you), high-shine glosses that allowed users to achieve practically reflective strands, and even viral shower filters that made light work of impurities from hard water.

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