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The Guardian - UK

Politics

Richard Partington Senior economics correspondent

‘They’re toxic but popular’: businesses wary as they head to Reform’s party conference

Reform Nigel Farage SSE Birmingham United Kingdom Britain Reform UK

Nigel Farage holds a pint of beer and grins — Reform UK leader Nigel Farage on the campaign trail in April 2025. Photograph: Ben Birchall/PA

Fags, booze, hunting and cryptocurrency: if the brochures for the Reform UK conference in Birmingham are anything to go by, executives turning up to see Nigel Farage’s party will find an eclectic mix.

Starting on Friday, the party leading the opinion polls will hold its “next step” conference at the National Exhibition Centre, with a plan to show UK plc that it is the next party of government.

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