Doritos have been running gaming promotions for decades now, which has never really made sense to me. Who wants to interrupt a gaming session to cover your fingers in a greasy chilli coating? Why not just take a break and have a meal with cutlery and stuff?
Such questions are as naught next to the rolling juggernaut that is brand synergy, however, and so Doritos' latest promo is a familiar one: the bags have codes on them that, when redeemed, grant players a month of Xbox Game Pass or Ultimate, along with a chance of winning various more substantial prizes.
