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The Guardian - UK
The Guardian - UK
Entertainment
Vanessa Thorpe Arts and media correspondent

‘They are the crucial buyers’: theatres tap into the power of female readers

A man and a woman onstage in Jacobean dress face each other holding hands, in front of a priest, as a man and a woman look on
Rose Riley (Tilly/Caterina), Tom Varey (William), Will Brown (Father John), Madeleine Mantock (Agnes) and Obioma Ugoala (Bartholomew) in the RSC’s adaptation of Maggie O’Farrell’s novel Hamnet. Photograph: Tristram Kenton/The Guardian

Female readers are the acknowledged force behind the market in published fiction. Their collective response to a book has decided the fate of many a novelist. And when the book groups of Britain get behind a new title, it makes a big difference to its fortunes.

Now canny theatre producers are harnessing that commercial power with a string of new stage shows based on hit books by female authors that were also enjoyed largely by female readers. Waiting in the wings this spring are plays or musicals based on bestsellers that include Hamnet, The Time Traveler’s Wife and The Suspicions of Mr Whicher.

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