Influential graphic designer Paula Scher famously sketched out the Citibank logo on a napkin during a meeting with Citi leadership. Her design was transformed into the Citi logo we know and love today, and the finished logo (below) really doesn't look much different from that initial sketch (above).
When I spoke to Scher recently, she told me how this was a common occurrence. "We have a box of my first sketches that my team saves, they look like little dumb scribbles sometimes," she explains. "But then when you see the actual thing and the scribble, they're the same thing."
