Every day, it feels as if social media finds new ways to let us know how old we are. Just joined TikTok? You’re probably a millennial. Wear your hair in a centre parting? Must be gen Z. Paid off your mortgage – or even have one? OK boomer.
This generational divide is particularly strong, it seems, when it comes to jeans. Look around you and you have probably noticed that younger people prefer to wear them low-rise, long-hemmed and ultra-baggy, while millennials wear them high on the waist and high off the ground – AKA the “mom jean”. TikTok is full of videos of young people mocking their elders for their jeans choices. Now even millennials are coming after their generation’s commitment to the style. “My fellow millennials,” begins a video from TikToker Indigo Tshai Williams-Brunton, “Just completely stop with the mom jeans.”