2025 was the year of the tweakment. While in previous years, it was Botox and fillers that reigned supreme, a shift towards regenerative aesthetics and "luxury" choices has dominated the landscape. As such, ultra-tech-led procedures like polynucleotides, exosomes, and platelet-rich plasma (PRP) have experienced a surge in popularity, which has been accelerated by their celebrity proponents, including Hailey Bieber.
Certainly, nearly half (47 per cent) of those who have had dermal filler have, at some point, had their treatment dissolved—especially younger clientele, between the ages of 18 and 34. This is not to mention the fact that a rapid spread of unlicensed cosmetic injections has resulted in 41 confirmed cases of iatrogenic botulism in the UK this year alone.
