These Web3 companies are embracing Web2 principles to reach users more interested in restaurant rewards than blockchains

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There is a joke in tech circles that "if the user experience is bad, it must be Web3."

While the focus on incorporating blockchain technology is a priority, there is a growing concern that, in pursuit of this innovation, valuable lessons learned from Web2 in terms of user interface (UI) design are being overlooked—and that it's hindering broader adoption.