The best billboard ads have to grab attention on a busy high street, and this campaign has certainly done that. Commuters at Madrid's Atocha train station found themselves presented with wash bags that look as yonic as the architecture in Metroid Prime 4.
Created for Vagisil, the campaign puts an intimate spin on the social media 'what's in my bag?' trend in an attempt to present women's intimate care creams as something that should be as commonplace as lipstick and other skincare products.
