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Pedestrian.tv
Pedestrian.tv
National
Soaliha Iqbal

These Popular Retailers Are Being Investigated Over ‘Unethical’ Use Of Facial Recognition Tech

CHOICE has launched an investigation into Kmart, Bunnings and The Good Guys after it learned they appear to be using (and storing!) facial recognition data of customers in their stores. In case you needed another reason to wear a mask. CHOICE asked 25 Aussie retailers if they use facial recognition data and analysed their privacy policies. Based on both their policies and responses, it seems only Kmart, Bunnings and The Good Guys were actually capturing faceprints (AKA the unique biometric data of your face). The companies’ privacy policies can be found online, but as CHOICE consumer data advocate Kate Bower
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