Most years, hardly a week passes without a celebrity releasing a new collaboration. 2024 isn't like most years—it's an Olympics year. With the Games beginning Friday, July 26, in Paris there's a conveyor belt of athlete-fronted Olympic fashion collabs pushing out new red, white, and blue collections faster than the 200-meter dash record holder running to swipe the last candle at a Diptyque sample sale. That is, brands are moving fast to stake their claim on the Olympics merch market.
2024 was always going to be a sporty year for fashion with the Paris Olympics on the calendar. As if in anticipation of the upcoming Games, street style has embraced a rising athletic shorts trend—where running shorts are styled up with going-out tops and blazers—as well as the chic-ification of overalls (which are rooted in skateboarding culture and appear in Team USA's skateboarding uniforms).
