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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

These New Fashion Collaborations Are Already Winning the 2026 FIFA World Cup

A model wearing old navy world cup merch.

2026 has enough designer collaborations to fill an entire FIFA World Cup roster. H&M x Stella McCartney, Gap x Victoria Beckham, Uniqlo x Cecilie Bahnsen, Old Navy x Christopher John Rogers, and the list goes on. It doesn't even include actual World Cup collaborations with Puma, Adidas, and more. Trust: They're scoring just as many style goals this summer.

Fashion brands began dropping FIFA World Cup collections weeks before the first match's kick-off on June 11. In late April, Old Navy released over 250 crewnecks, raglan T-shirts, and jerseys for fans of England, Brazil, France, Argentina, and the United States. Better yet, price tags range from $17.99 to $69.99, making this some of the tournament's most wallet-friendly merch.

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