Apple's 'Shot On iPhone' campaign has been showcasing the prowess of its smartphone camera tech since the launch of iPhone 6s way back in 2015. The simple but effective approach has perhaps done more than any of the tech blurb presented at each iPhone launch event, highlighting the iPhone's camera capabilities by combining a basic statement of fact with captivating imagery to show rather than tell.
Now the same approach is being used to highlight the image capturing qualities of a much older tech. 'Shot On Faber-Castell' features images drawn with the art supplies brand's pencils, some of which make it to our pick of the best pencils for artists.
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