Apple's 'Shot On iPhone' campaign has been showcasing the prowess of its smartphone camera tech since the launch of iPhone 6s way back in 2015. The simple but effective approach has perhaps done more than any of the tech blurb presented at each iPhone launch event, highlighting the iPhone's camera capabilities by combining a basic statement of fact with captivating imagery to show rather than tell.
Now the same approach is being used to highlight the image capturing qualities of a much older tech. 'Shot On Faber-Castell' features images drawn with the art supplies brand's pencils, some of which make it to our pick of the best pencils for artists.
Faber-Castell's campaign is the work of DAVID São Paulo and is appears in various out-of-home (OOH) and Metro locations in the Brazilian city. And I have to say, the images completely stand up against Apple's. Although they rely on Apple's own campaign in the interpretation, the pieces are perhaps even stronger since the caption is more surprising.
With Apple's ads, it's clear that we're looking at a digital image. While it might be impressive that the images were captured using a phone, it's still a camera. But with Faber-Castell's clever twist on the idea, the hyper realistic pencil drawings may make us think we're looking at a photograph at first glance.
For more out-of-home inspiration see our pick of the best billboard advertising and the new British Airways ads. Prefer to stick to a camera phone? See the best iPhone 15 prices below.
