Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are plenty of brands that really need to rebrand (in our humble opinion), it doesn't come without risk, which is why many become stagnant, holding on to the safety of familiarity.
Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with their new initiative, Design for Better. A digital sketchpad for creatives to rework iconic brand identities, the initiative encourages designers to experiment and reclaim the joy of design without the confines of a creative brief. More than a rebrand gallery, Design for Better is a community hub for unbridled creative expression.
