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“These guitars have been manufactured by multiple providers”: Donald Trump’s latest merchandising scheme is a range of guitars with his name on them

Donald Trump Trump Guitars United States

Trump Guitars.

Having put his name to steaks, vodka, watches, NFT trading cards, real estate and higher education, Donald Trump is moving into acoustic and electric guitars. The real-estate mogul, former reality TV star, and 45th, soon to be 47th, President of the United States has “officially endorsed” Trump Guitars.

Details surrounding Trump's official involvement in this new merchandising venture are typically opaque. The Trump Guitars website says that is a “veteran-owned” company with a master luthier consulting. That would rule Trump out on both counts. But he is front and centre in the marketing, putting his name to a range of guitars, and quite literally in the case of a signature series that retails for $10,000.

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