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My Imperfect Life
My Imperfect Life
Christina Izzo

These 'freaky' Fashion Nova text messages are sending shoppers into a tizzy

Fashion Nova
What's up with those Fashion Nova text messages?

We love a fun marketing campaign, but have the Fashion Nova text messages taken things too far?

Based in Los Angeles, California, the fast fashion e-commerce company knows how to make a splash, from starry collaborations with the likes of Kylie Jenner, Cardi B and Megan Thee Stallion to its spirited—and sometimes unorthodox—marketing strategies.

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