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Woman & Home
Woman & Home
Lifestyle
Julie Player

Feeling forgotten by fashion? These are the brands that cater brilliantly for women over 50

Julie Player wearing over 50 fashion brands.

Shopping for new clothes can be a stressful task. As women over 50, we often feel forgotten and ignored by the major high street retailers. However, when I am looking to update my wardrobe or am shopping for a client, there are certain brands that I rely on that offer a great selection of flattering styles.

Whether you are on the hunt for the best wedding guest dresses or simply want to update your over-50s capsule wardrobe, it can feel overwhelming if you are unsure where to start. As a 58-year-old fashion editor, I still want to work the latest spring/summer fashion trends for 2025 into my wardrobe, but I’m keen to avoid anything that makes me feel uncomfortable, or will go out of date too quickly. I like my clothes to fit well, with style details that flatter the figure.

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