With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can make the viewer laugh with a visual pun, or communicate a powerful concept. Simple logo design is a brilliant example of something that looks easy to do, but isn’t.
Picking out the best, most effective simple logos is a daunting, some would say impossible task. So we did what any sensible publication would do – we delegated. We interviewed a cross section of designers, illustrators and creatives from around the world and across the industry, asking them to nominate what are, for their money, the most effective simple logos ever designed. We received a fascinating range of responses, with designers picking everything from small local restaurants to some of the biggest companies on the planet.
