A viral moment on TikTok can change a brand’s fortunes overnight. The social media platform has become the most powerful and unpredictable force in the modern food industry. A single, viral video from an influencer can turn a small, unknown food brand into a national sensation. This can create a level of brand recognition that would have once taken years and millions of dollars in advertising to achieve. These eight food brands owe their fame almost entirely to the power of TikTok.
