With a new year soon to be upon us and 12 months-worth of beauty newness behind us, our beauty team is revisiting the 2025 perfumes that made lasting impressions - both on us and passers-by - and will be getting plenty of wear throughout 2026 too.
While we all likely have our firm and long-standing favourites among the best long-lasting perfumes, there's been no shortage of new entries this year. In fact, 2025 has truly spoiled us, with brand new additions to Penhaligon's perfume collection as well as reimaginings of iconic blends like Chanel's Chance and a rebrand of Miu Miu's debut scent. We've also seen several new fragrance houses hit the scene, offering contemporary takes on traditional olfactory genres. All in all, it's been a good time to be a perfume fan, which our entire beauty team very much is.
