Marie Claire UK's second annual Fragrance Awards honour not only the fragrances that have become industry titans, but the innovation and craft driving this fast-growing industry. Indeed, the fragrance boom has only continued into 2026, with record-breaking sales and a slew of new releases that have delighted our beauty team month after month.
Ahead, discover the winners of The New Guard in the Marie Claire Fragrance Awards 2026—a collection of brands, fragrances and creative visionaries redefining what modern perfumery looks like, as selected by our panel of esteemed judges.