There’s a business case for companies to embrace sustainability – if it’s pitched the right way

When sustainable practices are pitched to business startups as good for the bottom line and core to the founder's mission, they're more likely to succeed. Alisa Bright on Unsplash, CC BY

Sustainable business practices are often seen as a luxury that only rich countries can afford. And these days, some of the biggest economies, including the U.S., are backtracking on those commitments.

But what if businesses had an incentive to adopt practices that help the environment because it made sense for the bottom line?