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Guitar World
Guitar World
Entertainment
Phil Weller

“There was unfinished business. I was hoping to have the opportunity to reclaim my name someday”: Revered luthier Dennis Fano is now leading both Fano and Novo – as his two boutique companies merge

Psonic Design Lab.

NAMM 2025: Acclaimed boutique electric guitar firms Fano Guitars and Novo Guitars have announced a merger, which will see them fall under the leadership of a new parent company, Psonic Design Lab.

As documented in a press release, Dennis Fano founded his namesake brand in 1996, but since 2015 he has been overseeing Novo creations, and – across both names – has been responsible for masterminding a series of hugely desirable and out-there builds, such as the Rivolta models that launched in May last year.

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