For Jordan Addison, the co-owner of G!RO in Esher, Surrey, the problems his cycling cafe is facing at the moment are surprisingly not to do with either the cycling or the café parts of his business.
"From our perspective, any issues or pinch points we are facing, are not due to lack of footfall, I think it's just rising costs and access to staff," he tells Cycling Weekly. "I don't need to go online and say 'please come in' because I think they are. I don't think the issue is customers at all, I think it's wider issues."
