“There’s so much equity in the Squier brand name – there are people that proudly play Squier over Fender”: Fender outlines the future of Squier after the launch of its new Standard Series – which is built in the same factory

Squier headstock.

One of Fender’s biggest launches in recent memory has been the Standard Series – an all-new range of Indonesian-made, Fender-branded electric guitars and bass guitars that sit between the Squier Classic Vibe and Fender Player II families.

It further closed the gap between the Fender and Squier brands, and made genuine Big F instruments more accessible than ever, ushering in price tags that start from $599.