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TechRadar
Lance Ulanoff

There's one big reason why Apple won't use Google Gemini – and it's not just about privacy

Apple Google Gemini Mark Gurman John Giannandrea Tim Bajarin Samsung
Apple Google.

Apple, an early champion of AI and machine learning, is without question behind virtually everyone else when it comes to generative AI – which is why I can almost buy the rumor that Apple is ready to hop into a prompt-based bed with often rival and constant search partner Google to license the latter's powerful Gemini models for iPhone-based AI activities.

I can almost buy it – but there are many reasons why ultimately I don't.

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