When you've invested hundreds, or more likely thousands, in a bike or parts, you rightly expect a high standard of craftsmanship. Yet, despite the ongoing conversation in forums and on Sunday club runs – fuelled by years of changing standards, obsolescence, and constant "marginal gains" messaging designed to empty our pockets – a huge number of bikes are made and shipped to people every year without problems, and recalls are thankfully rare.
The trouble is, anything manufactured and shipped at scale is going to run into quality issues from time to time. No one bike brand is immune from it, and the effects of not taking action in a timely way can be catastrophic for both the brand’s reputation, and in the worst cases, the lives of its customers.
