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Creative Bloq
Creative Bloq
Technology
Natalie Fear

"There’s a fine line between utility and laziness”: fans clap back at Call of Duty's AI confession

An alleged AI-generated image in Call of Duty Black Ops 6.

Over the past few months, allegations have surfaced around Call of Duty's use of AI – now Activision has officially confirmed that suspicions are true. Claiming to use AI for "some" of the game's assets, the developers have ruffled the feathers of an increasingly frustrated fanbase that sees AI integration as the beginning of the end.

The rapid advancement of AI is seemingly taking over every industry, and while AI productivity tools may make an optimistic case for the future, the predominant reaction to AI integration is one of fear and distrust. With game industry careers in jeopardy and an increasing decline in quality due to sloppy AI art, Activision's AI confirmation is not only a huge disappointment for fans but seemingly an unfortunate industry inevitability.

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