Apologies. As a reasonably attentive student of generational divides, I’m still late to one of the most dramatic divergences yet: the normalisation of snail slime.
At some point, maybe around the time I stopped believing in face cream miracles, smearing on snail mucus, in serums or lotions, was hailed by newcomers to Korean-made skin products as transformative, almost immediately. Its most cherished effect being, as an industry spokeswoman told British Vogue in 2023, “a radiant youthful glow”. Today, thanks more to rhapsodising influencers than age-defying evidence, the slime phenomenon persists, gathers converts and withstands objections from snail supporters, who do not, sadly, seem that numerous. What snails need now, perhaps more than any other animal, is celebrity allies, supposing there are any willing to sacrifice the magical power of slime.
