In the world of skincare, sensitive skin is an age-old hot topic, but it’s also quite a nuanced one, too. It's easy enough to deem your skin “sensitive” as soon as you notice the slightest hint of a flare-up or inflammation. How could you not, when our social media feeds are flooded with unsolicited skincare advice? But unfortunately, much of it doesn't lead to a correct diagnosis.
The data doesn't lie either: studies show that approximately 60–70% of women report having some degree of sensitive skin. But what if I told you that you could be dealing with a whole separate condition that may well call for a different approach?
