Anyone who has the fortune to see the Labour “battle bus” in their town this week will be hard pressed to avoid the party’s “change” slogan. Keir Starmer’s team have not exactly been subtle with their messaging: the word is emblazoned across the bus’s rose red backdrop … and then rewritten over and over and over again. In the coming weeks, expect the same phrase to be repeated ad nauseam in every interview with the Labour leader.
You can see why. After 14 years of Conservative government – albeit with a revolving door of prime ministers – the one thing that can resonate with British voters across the board is the desire for something different.
