Your brand's involvement in Formula E since 2015 is one of the longest since the series began just one year earlier. What have you learned from these 10 years?
Xavier Peugeot: “When I joined DS Automobiles, I immediately immersed myself in Formula E. I particularly appreciate our long-standing commitment to this championship, which has been rewarded with titles, because it is deeply consistent with the message of a young brand like ours (founded in 2014, editor's note). DS Automobiles has made some strong technological choices, and at a time when our brand is making a comeback after several years without any new launches, it is important to be able to capitalise on this natural connection between high electric performance and our new model, the DS N°8, which offers one of the longest ranges on the market at 750km. We are going to launch three new models in 18 months, and this consistency in our message goes beyond anything that this type of competition can offer in terms of audience or image.”
