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Windows Central
Windows Central
Technology
Kevin Okemwa

"There is a delusion on our marketing side where literally everything has been renamed to have Copilot": Microsoft didn’t rebrand Office as Microsoft 365 Copilot — but its branding strategy remains just as confusing

Microsoft
New Office icons.

Microsoft CEO Satya Nadella has outrightly indicated that the company is shifting its focus from Bill Gates' software factory vision to zeroing in on intelligence, integration, and AI. It's no secret that the company has gone ham on AI, practically integrating generative AI across its entire tech stack.

In 2024, Microsoft insiders lamented about the company's obsession and fixation on AI, with a high-ranking executive referring to most Copilot AI tools as gimmicky.

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