“There are no limits. It’s basically: how long will it take and how much is it going to cost?” Behind the scenes at the Fender Custom Shop – where anything goes, and heritage and innovation go hand in hand

Fender Custom Shop Cunife Tele shot on white background.

For almost four decades, the guitars that live closest to the edge of dreams at Fender are those built by the Custom Shop.

What began as a means to give players the highest-quality classic electric guitars money could buy has become a place where Fender heritage is studied and venerated but also combined with the bleeding edge of tone-making tricks and mash-up aesthetics.