Every day, we consume 10,000 visuals. This number feels huge, yet it’s our daily reality. These images are on our phones, laptops, and TV screens. We also see thousands of them on our commute to work - on billboards and sculptures. Does it matter, you might ask? They’re just images. Yes, it does matter because images shape us more than words.
When you have a conversation with a friend or a colleague, you will remember 20% of what they said, but you’ll remember 60% of what you saw.
