Each Monday, my team and I gather together to talk about the things that have struck a chord with us in the previous week. It could be what we're watching (we're all pretty hung up on The White Lotus right now), a new design collection that's hit our inbox, a cultural touchpoint, or even just a social media post that seems to talk to what everyone's talking about right now. It's one of the highlights of my week, and really enlightening, given how varied our interests are outside of the one arena we all share in common — good design.
This past month, this got me thinking about how and where we find inspiration. Yes, social media is an undeniable source for spotting what's emerging in the culture, but once they're in discussion online, aren't you already behind the bandwagon? Maybe it depends how you curate who you follow, but it's easy for this to turn your accounts into something that only engages with the 'monoculture' — the stuff that everyone is talking about.
