I’m not often wowed by a mascara outside of drugstore options. I never bought into the ultra-luxury prices when a single-digit formula could do the same. But let me start by saying I’m about to convince you to buy a $34, very high-end beauty product for your eyes. I’m also fully confident that by the end of this, you’ll be in full agreement that this is one of the best mascara launches in a long time.
YSL’s Lash Latex mascara may have just hit Sephora stores on January 9th, but I’ve had the pleasure of testing it over the past month. Long story short? It has completely dethroned my previous favorite. Some of the lesser-quality brands I’ve tried in the past left my lashes looking like a flaky, smudgy mess by the end of the day, and that’s after I had to fight with the larger-than-necessary wand to apply it in the first place. It’s like YSL went into my brain, found every issue I’ve ever had with a mascara, fixed them all, and created Lash Latex. Let’s dive into it, shall we?
