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Salon
Salon
Lifestyle
Laura Fenton

The youth doesn't want to drink. Why?

Alcohol consumption among younger generations has been declining for years. And with many pubs and cocktail bars now catering to the sober and "sober curious", it's easier than ever to opt out.

Starting in the US in the late 1990s, and spreading to several other wealthy countries in the early 2000s, young people began to drink less than previous generations, or avoid drinking alcohol altogether.

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