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Fortune

Sheryl Estrada

The younger consumer boom: Amex and luxury brands pursue Gen Z and millennials

AMEX Millennials Luxury Steve Squeri Resy Shawn Tully American Express United States Coach Tapestry

Young woman on the mobile phone while walking in the street.

Good morning. Winning customers who stay with a brand for decades has become an important strategy for financial institutions and retailers.

For American Express, that means tailoring offerings to affluent, adventure-seeking customers in their mid-20s to mid-40s. In a new Fortune article, my colleague Shawn Tully spoke with American Express CEO Steve Squeri about enhancements to the company’s U.S. Consumer and Business Platinum Cards. Squeri also explains how he’s targeting Gen Z and millennials.

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