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Politics
Andrea Carson, Professor of Political Communication, Department of Politics, Media and Philosophy, La Trobe University

The 'yes' campaign is generating the most media and social media content. Yet, it continues to trail in the polls

With almost a third of votes cast already in postal and pre-poll voting for the Voice to Parliament referendum, the “yes” campaign is ramping up its advertising and media efforts. Both campaigns are in the home straight ahead of Saturday’s crucial ballot.

Recent polls indicate that in the closing weeks of the campaign, support for the “no” campaign has slowed somewhat, but “yes” still sits at around 42% nationally.

This week, Professor Simon Jackman’s average of public polling placed “yes” at 42.7% nationally, with a 1.7-point margin of error. The best recent polls for “yes” continue to be those fielded by Roy Morgan and Essential, with support in the mid-40s. Newspoll (now administered by Pyxis) and Redbridge, meanwhile, have “yes” support in the high-30s.

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