
There are many potential reasons the WWE might be struggling to sell tickets for WrestleMania 42, as has been reported. While many point to the cost of attendance and a weekend in Las Vegas as a factor, I have another thought to consider. The storytelling in the company has gone stale, and I think there's a clear way to fix it.
While Triple H and company may be hoping for Seth Rollins to be healthy or for Bad Bunny to clear his schedule to face Logan Paul, it may be better to look into tweaking the creative direction heading into the event. Before getting into how to fix it, let me first talk about what I think the biggest problem the current product suffers from.