Fortnite has attempted to elevate itself beyond just a cartoonish, battle royale game by incorporating elements of pop culture into its universe ever since the game took off in 2018. First there was Thanos, then a Marshmello concert was held in Pleasant Park (followed by more immersive shows with Travis Scott and Ariana Grande), and, as of this past weekend, a variety of Wu-Tang Clan cosmetic items were introduced to Fortnite’s digital shop.
This collaboration feels a little different than previous ones for two reasons. A range of physical merchandise that mirrors the outfits users can purchase for their avatars was made available through Wu-Tang Clan’s official website, for one thing. Secondly, a short film was created within Fortnite’s game engine, in conjunction with Epic Games, Wu-Tang, and Springhill Company (an entertainment brand from LeBron James and his longtime business partner, Mav Carter) to commemorate the occasion.
