For many Brits, a holiday or day trip to a UK seaside town is a rite of passage.
Come rain or shine, families enjoy getting out in the fresh sea air, spending their pennies at the arcades and chowing down on fish and chips. And with around 1,500 beaches in the UK and Ireland, we really are spoilt for choice when it comes to a seaside stay-cation.
But, competition from holiday packages abroad has seen many seaside towns struggle. And Rhyl, in the North Wales county of Denbigshire, a resort loved by generations of visitors from Manchester and Liverpool, has been described by critics as an example of 'how not to do things'.