Just while we were distracted by the World Cup, ranking the best World Cup mascots and the best World Cup logos, a controversy has exploded over the branding of the world's oldest football club. Sheffield FC has a new logo design, and it's not going down well with fans.
The English club was founded in 1857 and is recognised by FIFA as being the oldest still in existence. Until now, its logo had maintained design elements that have been part of the club's identity for most of that time, reflecting a proud heritage. The new one... well, you decide and let me know what you think in the comments.
