Before he was the title character of an Emmy-winning series, Ted Lasso was the star of a 2013 marketing campaign for NBC after the network was awarded the broadcasting rights for the Premier League in the United States.
The ad followed the same fish-out-of-water premise as the show it later inspired: Lasso, played by Jason Sudeikis, was a red-blooded American football coach hired by Tottenham Hotspur struggling to grasp the basics of “soccer”.
