According to Counterpoint Research's Global Handset Model Sales Tracker, Apple's iPhone 16 was the world's best-selling smartphone of 2025 – not the Pro, Pro Max, or Ultra model you might expect.
Across the global Top 10, Apple captured seven of the ten spots, underlining just how dominant its ecosystem remains – even as Android brands push harder on mobile photography with ever-higher megapixels, extreme periscope zooms, and increasingly aggressive AI features.
