While some cling to the idea that the World Cup is all about the football, even FIFA seems to be unsure these days. This year's final was deemed to require a half-time show featuring Madonna, Shakira and Justin Bieber.
One of the most controversial non-sporting incidents in the tournament came at the end of the Argentina vs England semifinal. Argentine players were photographed celebrating their victory in a historically tense confrontation while holding up a banner thrown by a fan. 'Las Malvinas son Argentinas', it read, in a reference to Argentina's claim to the Falkland Islands.