FIFA's proposal to sell minority commercial rights in the FIFA World Cup and other major tournaments has drawn fierce criticism from UK Prime Minister Andy Burnham, who warned that football's biggest competition 'was never anyone's to sell.'
The governing body has announced plans to establish FIFA Forward Enterprise (FFE), a new commercial entity that would allow outside investors to buy minority stakes in the commercial rights to competitions including the men's World Cup, the women's World Cup, and the Club World Cup.